Last week, I made the official announcement for the Arrow Viewing Party
. I made sure to align the Twitter
with the website, as well as making sure the Facebook Event
was set. I had no idea how much all of this would come into play in the promotion of the event. I knew word of mouth would be a huge thing, but the power of social media is simply astounding to me.I pride myself on being a techie. I’m always, well mostly always (I just can’t seem to “get” Snapchat) on top of the latest technology trends. I joined Facebook while everyone was still using MySpace, just after it was opened up to the public. I was on Twitter the year it started, and it’s become my preferred place in this internet world. There’s nothing more fun that being on Twitter during big things like awards shows or debates. Twitter breaks news before the networks do anymore. It’s power is astounding. And now I’m learning just how pivotal it can be in promotion.
I’ve been spending a lot of time doing searches for people who could potentially come to this event. The pool seems so wide and deep until you find the right keywords to search for and then boom, the floodgates open. Five days after announcing the event, I now have about a quarter of the space taken in RSVPs and most of that is due to diligence on Twitter and posts on Facebook.
So now, I will venture into the world of Live Tweeting for Arrow, even though I am a purist at heart who loves reading the tweets but loves actually watching the show more, to see if I can drum up some more promotion for the event. So far, so good. I did it with The Flash tonight and the response to a single tweet was astonishing. I’m really excited about how to use all these platforms to come. It’s fun to be a user, but so interesting for this nerd to actually see how it can work in a more powerful way!